Our brand is more than a logo and colors.
Our brand tells of our history and loyalty to Louisiana, and it is our promise to the state as we embark on our next 25+ years. Consistent visual treatment of our brand is paramount to maintaining and accurately communicating our message to anyone who interacts with our company.
By following the guidelines set forth here, you’ll be doing your part to protect and strengthen the LWCC brand and our commitment to elevating Louisiana. On the following pages, you’ll find simple directions on how to use our visual identity correctly while maintaining its unique personality.
Primary Logos
For optimum impact and legibility, the logo should have a minimum amount of space, free of other type or graphics, surrounding it. Full color versions of the logo should be used whenever possible. Always maintain a good contrast between the background & the logo and use the reversed logo on dark backgrounds.
* If the space allowed for the logo is less than 1.25” wide, it will be necessary to use the logo without the tagline.
PRIMARY LOGO
SECONDARY LOGO
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Affiliated Logos
In association with LWCC’s primary logos, the company’s brand suite also includes a variety of additional logos and complementary graphic elements. Adherence to brand standards when using these affiliated logos are also imperative in maintaining consistency.
