Initiative Spotlight
Extraordinary Ordinary: Celebrating Louisiana’s Workers through Art
In 2023, LWCC partnered with the Baton Rouge Gallery and local ceramist Michaelene “Mikey” Walsh to create an art installation for the company’s headquarters that pays homage to the workers and industries of Louisiana.
The Background
LWCC’s office in Baton Rouge underwent an extensive renovation in 2020, which modernized the building with an eye toward aesthetic sustainability. As the organization settled into the new space, it became clear that an opportunity existed to utilize a large empty wall in the lobby to create an artistic extension of our brand that would provide a key point of interest for employees and visitors alike.
Finding the Artist
As a purpose-driven company that exists to help Louisiana thrive, LWCC knew the art had to be more than beautiful; it had to embody the essence of Louisiana Loyal and serve as a celebration of our great state.
The company partnered with the Baton Rouge Gallery to identify a local artist who had the same passion for Louisiana, its workers, and storytelling to co-create a commission that would elevate our mission, our brand, and our space.
Michaelene “Mikey” Walsh was selected as that partner after a thorough review of Louisiana-based artists. Her artistic medium of ceramics lent itself to the aesthetic of the office, while also providing for a creative and nuanced exploration of the state’s industries and workers.
The Concept
Together with the Baton Rouge Gallery and Mikey, LWCC developed a creative concept that would tell a layered story. Through 64 sculpted objects, a nod to the 64 parishes of the state that LWCC provides coverage to, the commission displays stylized tools, work products, and worker figurines that together create a compelling narrative of the state’s economy.
Each object in the piece is inspired by the roughly 160,000 workers that LWCC protects through workers’ comp coverage, across all industry types. As a nod to our commitment to worker safety, several pieces are safety objects, like the hard hat and the safety tag, and “safety orange” is used as an accent color throughout. Some objects are easily recognizable, while others are obscure and familiar only to those who work with them daily. The commission’s many layers are entryways into unique components of LWCC’s mission, purpose, and vision.
The Process
To ensure an authentic representation of the business and workers we represent, LWCC engaged stakeholders throughout the research phase of the project. Working groups and a survey to agent partners helped to identify industry sectors. A workshop with LWCC’s Safety Consultants uncovered unique safety objects for consideration. Employees were surveyed to solicit objects that would both represent office workers and employees’ direct interaction with our stakeholders. Data on LWCC’s policyholder industries and Louisiana’s economy was combed through, and photos taken at policyholder businesses were analyzed for interesting objects.
Through iterative design, a final composition of 64 objects was installed across a 17 foot by 5 foot expanse on a prominent wall in LWCC’s lobby, proudly communicating LWCC’s commitment to Louisiana’s businesses, workers, and future.
Impact by the numbers.
The art installation celebrates the essential, everyday work being done by workers across Louisiana. It is a visual representation and reminder of LWCC’s Louisiana Loyal movement and embodies the company’s mission to better Louisiana one business and one worker at a time. Through beautifully sculpted objects, the piece pays homage to the tools and people at work, every day, to help Louisiana thrive.
64 hand sculpted ceramic objects
The art installation features 64 pieces, representing the 64 parishes of Louisiana that LWCC writes workers’ comp coverage in.
300+ stakeholders engaged
Over the course of the project, LWCC engaged over 300 stakeholders in research on industries and objects for the commission.
18 months of collaboration
From concept to completion, the project took 18 months to bring to fruition.
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