Marucci Sports: Innovating the Game and Igniting Talent

Marucci World Series serves as a tourism juggernaut, drawing thousands of youth athletes, families, and coaches to Greater Baton Rouge every July. Amid Louisiana's renowned culinary experiences, festivals, and music, Marucci is forging a new realm of tourism, and it’s one poised for exponential growth. In essence, Marucci Sports is rewriting Baton Rouge's story as the nucleus of commerce and baseball.

Marucci Sports embodies the timeless baseball adage, "If you build it, they will come” through constant innovation and groundbreaking initiatives. Rather than simply following the century-old status quo, Marucci chose to break the mold, designing bats not only for, but with elite level hitters. At each step of their evolution, the company has relied on the expertise of the game’s most talented athletes and most brilliant minds to push the needle forward through initiatives like their one-of-a-kind Baseball Performance Lab.

“Made in Louisiana” is a label Marucci Sports wears with great pride and one it never plans to lose. The company sold in 2020 for $200 million and again in 2023 for $572 million. However, with Louisiana native Kurt Ainsworth remaining at the helm as CEO, the shift in ownership came with one significant promise - Baton Rouge would forever remain the hub of operations for Marucci Sports. In the past five years alone, they’ve grown their workforce by 137%, never wavering in their commitment to retain great talent within the state as well as actively recruit to bring it here.